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Jim Alberti

Retired Microbiologist, Marketing Consultant


Apply a few principles to all aspects of your life.

Jim talks about the importance of being adaptable


Be honest with yourself.

Jim discusses why conscientiousness matters in education

The Internet

Don’t enter a narrow bandwidth portal in a world of activity.

Jim elaborates on how the whole internet is directly proportional to business

Full Podcast

In this episode of the What to Be Show we hear from microbiologist Jim Alberti. Jim is a Rotarian who earned his MA in microbiology and he shares his interesting career journey from operating a medical laboratory specializing in veterinary medicine to teaching at Foothill and Gavilan, Marketing/Advertising/Printing, to now in retirement running his Alberti vineyard in the Santa Cruz mountains and much more.